Why saying no might be the key to the long-term success for your social media program
“Why would I want to like a Facebook Page for a plumber?” my wife commented after hearing the plumber’s on-hold message. “Because someone told them that they should have a Facebook page,” was my reply. The reason that most organizations say … Continue reading
The world is ending and other problems created by mobile browsing
This is how I’ve seen it on blog posts and articles over and over again during the last year… “If you don’t have a mobile website strategy, you might as well close the doors and go home.” There is no … Continue reading
Make Sure You Are Wasting Some Money!
Over the last year we have launched and are monitoring a client’s social media program (Facebook and Twitter). I recently took time to review stats on a variety of metrics we monitor outside of social media (email signups, program applications, … Continue reading