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Spire2 Communications helps non-profits and institutions use print and electronic communication to forge stronger relationships with existing supporters and build brand awareness with potential donors.

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So what do we do exactly? We design websites that function as lead-generation programs. We create email marketing programs that increase engagement. And we develop direct mail programs that get opened. Is your brand connecting with prospects and customers? Sign up for our free ezine.

Why Your Content Sucks; or, The Future of Content


Content Marketing is at this point an old buzz-word. The importance of content production is old hat. Many marketers, however, do not see the traffic or conversions promised by such production. Mere content does not by itself attract attention. Content … Continue reading

It is getting loud


I am sitting in Starbucks to try to get away from the office and write this post.  When I logged into the internet, an interesting article popped up on Starbucks internet home page and within a minute I found myself … Continue reading

3 things you should consider when creating email campaigns in a mobile world


The latest estimates show that 53% of emails are being opened on a mobile device and this number is steadily rising. The major players in email marketing (such as Emma and MailChimp) all make it easy to create emails that … Continue reading

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