Make Sure You Are Wasting Some Money!
Over the last year we have launched and are monitoring a client’s social media program (Facebook and Twitter). I recently took time to review stats on a variety of metrics we monitor outside of social media (email signups, program applications, … Continue reading
The joy and danger of email open rates
How many people open your email campaigns? When you first start an email marketing program, you are often quite enamored with the open rates. Seeing the results of your efforts in real time is always a thrill, but I often … Continue reading
Two words about taglines and small businesses
Feeling anxious about not having the right tagline? I have two words for you: “Stop it”. In this hilarious skit from Bob Newhart he gives his advice straight up. I sometimes feel like doing the same when I talk to … Continue reading