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Spire2 Communications helps non-profits and institutions use print and electronic communication to forge stronger relationships with existing supporters and build brand awareness with potential donors.

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So what do we do exactly? We design websites that function as lead-generation programs. We create email marketing programs that increase engagement. And we develop direct mail programs that get opened. Is your brand connecting with prospects and customers? Sign up for our free ezine.

Make Sure You Are Wasting Some Money!

07.09.2012

Over the last year we have launched and are monitoring a client’s social media program (Facebook and Twitter).  I recently took time to review stats on a variety of metrics we monitor outside of social media (email signups, program applications, … Continue reading

The joy and danger of email open rates

02.23.2012

How many people open your email campaigns? When you first start an email marketing program, you are often quite enamored with the open rates. Seeing the results of your efforts in real time is always a thrill, but I often … Continue reading

Two words about taglines and small businesses

01.23.2012

Feeling anxious about not having the right tagline? I have two words for you: “Stop it”. In this hilarious skit from Bob Newhart he gives his advice straight up. I sometimes feel like doing the same when I talk to … Continue reading

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