CONTENTS:
1.
Increase your website traffic. Do something today.
2. BookByte:
Some insightful truths that aren't obvious.
3. Take a peek (back by popular demand).
4. The "Email Marketing Evangelist's"
Top 5...
Three
ways to increase website traffic
It is only becoming more true, if you don't have a strategy to
get people to a site, you won't have traffic to support the investment
you made in a website. There are
more
than
three ways,
but
these are a good place to start.
- Improve your site indexing. Submitting your site to FREE directories is a good place to start. Open Directory Project and Google are free (and free is always where I start).
- Be sure your site uses header tags and key words. Web crawlers (indexing programs that index sites by searching the internet) search for meta tags with key words and descriptions. To improve rankings make sure that at least the home page and any page containing content of high interest to your target audience has meta tags. I am often surprised at the number of sites who ignore this simple tool.
- Implement an email marketing program. Website are inherently passive (as someone has to go to the site). Email marketing (opt-in of course) delivers HTML content to someone's inbox, giving them one click access to your site. I have documented that site traffic always spikes after email campaigns, even without direct links to a site, making it a more cost efficient approach than direct mail or advertising for driving traffic.
Improve your position in the market place
 |
| Editors note: You always need to keep learning to stay creative. We share the wealth from books we've read. |
It seems common sense that to improve your sales results, you need to work on improving the things your competition excels in. Unfortunately, in reality, this strategy might only confirm in the prospects' mind that the competition is better. Read that again and let it sink in, it is powerful.
What you need to do is figure out what your customers and prospects view as your strengths, what makes you unique from others, then exploit these distinctions. Positioning by Al Reis and Jack Trout shows you how.
My favorite example of the power of positioning is how a small local bank beat out all the big banks with thousands of branches by focusing on their strength — being local. "Prospects don't buy, they choose. The merit, or lack of merit, of your company, service, or product is not nearly as important as your position among the possible choices."
Top 5 reasons [first_name] should start an email marketing program
Ask me about my buisness passion and I might talk your ear off about email marketing (ok, my wife says “will”). I admit it, I have become an "email evangelist".
There are simply so many good reasons I lose count, but here are my Top 5:
5. |
With
my help your email marketing is a guaranteed success. Over
confident, maybe,
but there are some rules to follow that many don't
heed. I'll make sure you avoid the traps. |
| 4. | A no hassle way to build a marketing database. Not just any database, but a database only FILLED WITH people who have an interest in your product or service. |
| 3. | Flexible enough to meet your unique audience. Email can be used to send invitations, support trade show attendance, and much more than most think. |
| 2. | It is measurable. You will know what works and what doesn't instantly. You can easily test to see what works best, and it is all built-in. |
| 1. | It is cost efficient. This is my favorite, because when people realize how little it costs, for all you get in return, I often have another believer in the fold. |
Call me at 630.510.3175 or email me and I will help you start today. Download an information sheet (pdf) with details about Spire2's E-Broadcaster.
Recent Inspire newsletters: Vol 1: No.1, Vol 1: No.2 Vol2: No.1
Greetings [first_name] I recently met someone who told me that she believes you don't need any marketing materials to succeed. You might be surprised, but I had to agree with her. Please read on especially if I have a proposal on your desk :) Her point was that a strategic plan is more important than marketing materials, and I couldn't agree more. Without clearly defined objectives most marketing investments can never prove a ROI (Return On Investment). Clear objectives and marketing that are consistent with those objectives is powerful. Just ask my 2 year old son who can spot the red and yellow sign a mile away — and knows it means fries and fun; or my girls who think American Girl's Bitty Babies are truly superior dolls to play with. Best, |
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