CONTENTS:
1.
Online survey makes it easy to interact
2. 3
steps to begin a low cost prospective marketing program
3. E-Broadcaster enhancements increases customization
Put your customers in control with
surveymonkey.com
Interactivity is an important element to permission marketing. Getting people talking or feeling in control is the bridge to selling. Many have asked about using surveys to increase interaction. Surveymonkey.com is a great way to create short surveys or polls and with a few limitations it is f@ree (limited to 10 questions and 100 responses). Use it wisely and customers feel you are building a company around their needs. Last week, I spent over 10 minutes on a survey for a software company that wanted my opinion about what products they should sell. I wanted to take part in shaping the product, and the incentive was worth it (an important ingredient for longer surveys).
See for yourself. I created a quick three question survey using the fr#ee service.
Please note that any information you provide will remain strictly confidential, and will be used for research purposes only within Spire2. It will not be shared with any outside parties.
3
things to kick start a low cost prospective marketing program
I often meet people with no
prospective marketing program. It is often ignored because of the cost
of printing and mailing and the risk of missing the target. Yet
converting prospects into clients is the heart of every business.
Email is an alternative media that is not only easy to personalize but it is a mere fraction of the cost. (Spire2 recently used email to develop a trade show strategy to avoid printing materials that would be tossed before prospects returned from the show.) Also, email marketing can easily do double duty as a customer relationship management tool and a prospective marketing tool.
Here are three things to kick start the process.
1. |
Analyze your sales process. Create a profile of pain points and needs. |
| 2. | Develop a schedule. How often would my target audience be willing to receive my message? |
| 3. | Determine a process. How will you move someone from being a prospect to a customer? This is where email excels because you can move people over time (baby steps) and you can experiment with different incentives without incurring the cost of postage and printing. |
Once you're ready to begin, you just need to train employees to become the conduit to grow your database of prospects.
Recent Inspire newsletters: Vol 2: No.3, Vol2: No.4, Vol2:No5
Greetings, In college I took Abnormal Psychology. The professor got one thing through my head. There are only three differences between normal and abnormal behavior -- intensity, frequency, and duration. Funny those three qualities also differentiate marketing from successful marketing. It is really not enough to occasionally execute an individual piece. People need regular communication for a message to stick. For example, I created an email promotion for Timothy Financial. We sent it out twice, and debated about repeating it a third time (would we offend?). We decided to, and about 1/3 of the total responses resulted from the last email -- and no complaints. Does your marketing have intensity, frequency, and duration? Best, P.S.
Don't forget to update
your database with my new
contact information. Also, check out my
business news blog. |
Enhancements to E-Broadcaster increase customization E-Broadcaster just added some great new features:
Want to learn more? Visit the expanded E-broadcaster section. |
