CONTENTS:
1.
Display idea short on cost, high on versatility
2.
Bookbyte: Branding and your profit margin
3. Three tips to improve your marketing messages
Display
idea low on cost, high on versatility
While
helping a client research some trade show display options, I came
across this versatile solution. It looks like an upside-down, high-tech
projector screen. Your image is printed on the fabric and can be
updated as needed.
Here is the cool part: It can be used on a tabletop at a meeting or show and works well standing alone as a banner wherever, whenever. Are show schedules colliding? Want to market in your waiting room? Use the banner stand. More affordable than traditional tabletop displays and with so many uses, it is worth keeping in the back of your brain.
If you are interested in learning more about trade show options email me and we can meet at their showroom and develop a strategy.
Download a Skyline brochure for details on the Banner Stand 3000R. Special thanks to Alex Tucker (629-9317 ext. 125) of Tradetec Skyline in Lombard.
Branding and your profit margin
 |
| Editor's note: You always need to keep learning to stay creative. We share the wealth from books we've read. |
"Only one competitor can be the cheapest-- the others have to use branding. The stronger the brand, the greater the profit margin ."
If that doesn't make the case for investing in your brand, I am not sure anything will. "The Brand Gap" by Marty Neumeier is a quick read on branding, providing some great tips on bridging the distance between business strategy and design. The chapter on innovation is worth reading again and again. It takes real guts to innovate, yet it is the key ingredient to business success. Pick up this book or borrow mine for some insight on building a more successful brand.
Three tips to improve your marketing messages
Skimming the written word is a way of life for most people. Meet the challenge with these tips for your email marketing. Of course, they apply well to any form of marketing communication.
1. |
Be conscious of how you read as a consumer. Paying attention heightens your awareness and helps you better evaluate your own marketing efforts. |
| 2. | Cut length. Always read through to see if there are words that can be cut. Shorter is better. |
| 3. | Agonize over subheads. Make sure that your subheads are captivating and draw readers in. Make sure the sum of all your subheads provides an overview of content. |
Call me at 630.510.3175 or send an email and I will be glad to assess your last campaign, brochure or website and give feedback.
Recent Inspire newsletters: Vol 1: No.2 Vol2: No.1, Vol 2: No.2
Enjoy your summer! Mine has had a few hiccups. I've been spending most of my outdoor time pulling up aspiring maple trees. Even as silver maple seed pods rained down on me while I spread new mulch in May, "the mulch will keep the weeds out" mentality overrode common sense. I covered all the seed pods with an inch of nuturing material. After two weeks, some warm days and a good rain, our garden became the home to millions (no exaggeration) of seedlings that we have been pulling up ever since. Common sense is as important to marketing as it is to gardening. Apply it liberally and listen to that little voice better than I did. Enjoy your summer! Best, Buy Contribute 2 software now and receive your second copy free. In Inspire Vol1: No2 I reviewed the power of this software to manage website content with only basic computer skills. This is a great limited-time offer. |
