CONTENTS:
1.
Manage web content through Contribute 2.
2. BookByte: The
E-Myth
Revisited isn't
about e-commerce.
3. How much are you willing to spend to improve your brand?
Content Management just got practical
Fresh content is still the mantra for the web, but the cost of paying a web designer or agency to make regular updates is generally cost prohibitive. To manage content without the help of a dedicated web designer, companies develop content management systems which are often not intuitive or flexible, and generally expensive and frustrating.
Macromedia's Contribute 2 changes all that. Simply put, it is an off-the-shelf solution that allows you to edit your website as you would a Word file. It is simple to set-up and allows a web designer to build easy controls that keep your website looking good.
Looking for ways to more cost effectively update your content? This might be a great solution. Contact Spire2 to set-up a demo and take an online tour at Macromedia's website.
Inspiration that is contagious and useful
 |
| Editors note: You always need to keep learning to stay creative. We share the wealth, and offer tidbits on great marketing books. |
This books excels at helping break down into easy ideas, the essentials tools of a successful business. You are regularly faced with thought provoking questions like, "Can you clearly define what your business must be in the mind of your customers in order for them to choose you over everyone else?"
Although I have read The E-Myth Revisited multiple times, reviewing this has inspired me to pick it up again.
Are
you spending more than $360 in mailing costs per year?
This small amount will cover a year's
subscription to send 1000 emails a month (set-up is additional). Increased
brand exposure, more frequent mailings, and less work isn't
the only thing you gain. With html email you receive powerful tracking
and reporting
tools
that
measure
the impact of your messaging, a database of names, and a means to
reach them quicker with more timely information.
Using hmtl email isn't limited to newsletters either. It is a great way to start a customer loyalty program, send an invitation, support your trade show schedule, and a host of other ideas.
Contact Spire2 to receive an online tour of E-broadcaster today.
Happy Thanksgiving It seems hard to believe that another Thanksgiving is around the corner. My kids are excited to dive into the treasure box that we use to celebrate. As a new business owner, Thanksgiving is special this year. I have a renewed understanding of thankfulness -- a great introduction to thanking you for your support of Spire2. I am excited about what the future holds. Best,
|
