CONTENTS:
1. Welcome message
2. Opt-in email marketing, an underutilized low-cost marketing tool
3. Spire2 launches new marketing service
4. BookByte: Marketing books that inspire better marketing

Congratulations Mark Berg of Timothy Financial Counsel on winning the drawing for two $50 Starbucks gift cards.

Opt-in email marketing, a fast and cost-efficient tool that should be a part of your marketing arsenal.

Opt-in email marketing is an inexpensive (mere pennies per email!) way to keep your brand in the mind of your target market. Invite your audience to sign-up, create a communication that has value, and your brand awareness grows in one of the most cost-effective vehicles available. You've also provided fertile ground for viral marketing (recipients passing your email to others) and you receive a built-in focus group to test ideas and interest. Once your list is established you're ready to quickly broadcast promotions, make announcements and even send invitations.

Why you should be using opt-in email marketing:
• Low cost method to maintain and increase brand awareness
• Useful for a variety of efforts, including newsletters, promotions, announcements, invitations, fundraising, alerts and press releases
• Quick to implement and manage

Start asking for permission to send email, and start utilizing a low cost tool to better reach your audience.

Spire2 offers E-Broadcaster™
Email marketing you can't afford not to use.

In an effort to bring marketing professionals easy and effective solutions to enhance marketing programs, Spire2 now offer E-Broadcaster, an opt-in email broadcast tool that makes it simple to manage and send html (pictures and graphics) email campaigns. And at a cost of pennies per email, it's a low cost investment and a great way to stay in contact with clients, prospects, donors and anyone else who you would like to keep informed.

Spire2 can do it all for you or set you up so you can manage and send your own campaigns. Included in this service is some pretty sweet tracking functions so that you know who opened the email and what they read. Call 630.510.3175 today to learn how to get started, or visit www.spire2.com for more information.

NEXT ISSUE:
How can I bring more of my website content in-house without having to make a huge investment in building and programming a content management solution? Our next issue will look at one promising software solution on the market that provides companies more control of content without making a large capital investment in programming.