Low budget fundraising appeal with a high return

Posted on Posted in Portfolio

Can you create a stunning, successful appeal for a small mailing (800) with a low budget? Yes! This solution used bright colored paper (Neenah Astrobrights) to give it lots of color and stand out in the recipient’s mailbox. In fact, the blue insert was simply photocopied on the colored paper, saving on printing costs while still looking stunning. This integrated campaign made a big impact and generated over $60,000 in donations.

direct mail fundraising appeal outer envelope

direct mail enclosed gift

direct mail enclosures

direct mail enclosed gift

return envelope

targeted email

Diane Cody
Diane Cody
Diane joined the Spire2 team as a graphic designer in 2010. She loves to solve problems through design and is passionate about building marketing campaigns that perform across all platforms.