Low budget fundraising appeal with a high return

Can you create a stunning, successful appeal for a small mailing (800) with a low budget? Yes! This solution used bright colored paper (Neenah Astrobrights) to give it lots of color and stand out in the recipient’s mailbox. In fact, the blue insert was simply photocopied on the colored paper, saving on printing costs while still looking stunning. This integrated campaign made a big impact and generated over $60,000 in donations.

direct mail fundraising appeal outer envelope

direct mail enclosed gift

direct mail enclosures

direct mail enclosed gift

return envelope

targeted email