Jeffery James in the role of Director of Communication on the board of the Chicago Chapter of the International Association of Business Communicators (IABC/Chicago)again grew their email list by 30%. By utilizing principles developed from years of experience with email marketing, we once again accomplished significant growth in the size of the audience. Email has [...]

Spire2 was engaged by Gaede’s Men’s and Women’s Fine Apparel store to promote its summer sale. Along with traditional media, we recommended a cross promotional strategy with Egg’lectic Cafe across the street to drive traffic from the popular breakfast and lunch eatery. This idea developed into what could be a fruitful strategy that downtown stores [...]

Spire2 will be helping Lemstone, a Christian bookstore franchise company, redevelop their corporate Web site. In an environment where most initial research is done online, it is critical to develop sites that provides just enough information that generates a response. We look forward to using our experience in dealer network marketing to strengthen their online [...]