15. An exercise in gratitude

Posted on Posted in 15th Anniversary

week 15

When I started to consider how I would mark fifteen years of business ownership, I stumbled on this quote: “Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow.” by Melody Beattie. Wow, just wow. Read that again. I will wait. Gratitude has been an important value at Spire2 since the beginning. After absorbing this quote I knew it would be my conclusion, but I did not realize how profoundly this quote would resonate in my soul when I mapped out the fifteen things I have learned over the last fifteen years of owning Spire2.

I am truly grateful for clients past and present who have trusted Spire2. Along with providing branding and marketing services, we have hopefully provided a lot of actionable wisdom along the way. I am also grateful for this country. Even with all the ugliness in the public square that feels like our country is being held hostage, we live in land where opportunity still abounds.

Lessons for my children

I didn’t start out with the career goal of owning a business, but I could not be more grateful to have walked through the open doors of opportunity. When I think back to starting a business with three kids under five and one on the way, I marvel at my bravery or foolishness and maybe a little of both. But I am here today, and still enjoy looking for ways to help clients succeed. Technology has made it easier than ever to start an enterprise and to chart your own career path. I have tried to impart on my children that with the amount of opportunity in front of them, they don’t have to go out and get a job. They can go out and make a job.

A vision for tomorrow

So what is the future? Gratitude indeed creates a vision for my tomorrow. I have been working on a plan for over a year now. The goal is to expand Spire2’s capabilities with deeper expertise while allowing me to help others who want to step out and chart their own future. It is still in development, but I am closer than ever. Stay tuned and have a wonderful Thanksgiving.


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Click below to access all the things I have learned in the last fifteen years.

Celebrating 15 years

Jeffery James
Jeffery James
Jeffery is the Creative Director and Principal of Spire2. He brings marketing expertise from a variety of industries. He excels at understanding clients' corporate objectives, translating them into brand positioning and executing marketing materials that exceed expectations.