A client called this week and told me he was in town and wanted to stop by. He shared how dramatically his business has grown. His updated brand and new website went live six months ago, and he has hired more staff and is still turning away business. I have been tracking his online results, but he said he receives many leads that just call after visiting the site. In our brief conversation, he shared three things that make a great relationship bear good fruit.
I understood his business
I think this is one of my unique strengths. I listen and ask a lot of questions. I am able to see things as a prospect would, and I am willing to speak the truth about the holes I see. This approach means that if you are just looking for someone to execute your idea we are not the right choice. If you are looking for an honest evaluation with realistic ideas on how to make your organization more attractive to prospects, we would love to dig in.
I kept him on task
This was a rather large project with many pieces (rebranding, repositioning, web development, copy writing, and video production). We had a budget and a schedule, and we had to deliver on budget and on time. Personally, it is a pet peeve of mine to work with others who need me to micro manage in order to get them to do what I hired them to do. I believe an important part of our service is to be proactive and help people accomplish things.
It is quite simple, if you hire Spire2 and we don’t help you, you’re not going to hire us again. Great design, good insight, and creative ideas are not good enough unless they are executed. Now if I could only manage home projects as well!
I pushed him when needed
He was nervous about doing unscripted video, he was nervous about using an illustration, and he was nervous about the way we presented his pricing. They were all a bit different than how others in his industry did things. Right before we launched he developed some serious cold feet, and suggested changes that would have derailed the project. I acknowledged his concerns, but provided the rational for each decision we made. He thanked me for my approach to addressing his concerns, and we moved forward with project. He specifically thanked me for “pushing back” and not allowing him to make those changes.
No magic here
Before you pick up the phone and tell me to do the same for you I have a confession. I can’t promise you the same results. The best that I can offer is that over time and where clients desire to get results and are active participants (my mantra is that you will always know your business better than me, I bring my expertise in branding and marketing) I have a solid track record.
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