The Wheaton Chamber of Commerce has a strong reputation for being a friendly business community and their board identified a unique positioning among local chambers — big enough to meet new people, but small enough to develop deeper business relationships. Executive Director, Kerry O’Brien wanted to strengthen their brand and asked Jeffery James of Spire2 to […]
Managing the many the credentials needed for a business website Managing the many logins and passwords necessary to participate on the internet can be downright painful. Unfortunately managing details for a business website is often a hot mess. Personnel changes, expired agency contracts, and the sheer volume of accounts to track often lead to lost […]
Reliable High Performance Products supplies companies, utilities and municipalities with the best safety gear and apparel. Their proprietary safety apparel management program makes it easy to provide the safest choices for employees. So how do you visually differentiate a brand in a field dominated by product photography that all looks the same? We chose to honor […]
There are many components that make a year-end appeal successful — an engaged audience, a compelling story, an integrated approach, a motivating “ask” — to name a few. Many of these pieces can’t readily be cultivated overnight, which makes it all the more fruitful when you’ve done the work and can put all the pieces […]
Design can be used to solve infinite problems — from checking you out at the grocery store faster to building skyscrapers that stand tall on swampy soil. At Spire2, we use design to grab attention and communicate a message with emotion. The Challenge: Work within a tight budget to create more impact. The services of […]
How do you develop the branding for a local chapter of a national organization with restrictive standards that need to be adhered to? Very carefully. CASA of DuPage County wanted help developing a stronger application for their visual branding. We had to stay in compliance with the standards set by the national organization while also […]
Support and awareness of CASA of DuPage County has mostly defaulted to being centered around the county seat — Wheaton. Past Child Abuse Prevention Month campaigns have provided little measurement and required a lot of internal resources to execute. The goal of this social media campaign was to reach communities throughout the county, raise awareness […]
XMA asked Spire2 to create and launch a monthly giving program. Since past direct mail had not delivered very effective results, we analyzed their house list and past campaigns very carefully. We recommended a giving goal that was much higher than they had ever raised from a direct mail campaign before, so we worked closely […]
When we redesigned Andersonville Physical Therapy’s website, we wanted to be sure their mission of helping people move better for life permeated the entire site. What better way to represent this than with video? We teamed up with photographer and videographer Michael Hudson, to create a window into the offices of Andersonville Physical Therapy, giving […]
When starting the trek of redesigning and building a new website, one of the more cumbersome tasks is gathering access to the various accounts which help us see a complete picture of the current site and where we can improve. Often a developer from several redesigns ago set up one of these accounts and is […]
Rethinking direct mail in a digital age – super charge your next direct mail campaign
Success during a pandemic
It is not about you.
Case Study: Rethinking Print Strategy
Logins and passwords, credentials, oh my!
What would a 25% increase in business mean for you?
Should your website deliver leads?
Stop sending boring emails
What makes a successful direct mail appeal?
The hidden threat to the long-term health of your nonprofit
Stop sharing stats and start sharing impact
Case Study: Squeezing more value from video content
15. An exercise in gratitude
14. Great creative doesn’t happen by accident
13. The inner critic and business success
12. Success does not always lead to more work
11. Staying small is the new big
10. My biggest strength is also a weakness
9. The secret formula for marketing success
8. Good marketing doesn’t always work