week five

5. Marketing has become cheaper, but a whole lot more complicated

Posted on Posted in 15th Anniversary

Without a doubt, the last fifteen years have brought a whole ocean of change in how organizations market themselves. Websites are a perfect example; best practices in website development and strategy change every few years. Looking at a seven-years-old site is like going back to prehistoric times. The saying “what works today, will not work […]

Building a strategic brand awareness campaign for a local non-profit

Posted on Posted in Results, Social Media

For Child Abuse Awareness Month, CASA of DuPage County wanted to think outside of the box. Spire2 developed a social media campaign that addressed strategic priorities while building awareness. The 2018 campaign not only delivered measurable results, it reached a very targeted group who care about kids the most — moms across DuPage County. Best […]

Detail shot of design of fee presentation on website

“A work of art” – high praise for a financial planning firm’s web design

Posted on Posted in Marketing, Results, Web Design

When designing, Timothy Financial’s 4th website, we wanted to present this long-term client’s fee structure in a dynamic fashion, clearly contrasting their unique position in the financial planning industry from a sea of firms using the traditional assets under management model. The need to present a clear value proposition Due to rapidly changing technology and […]