I have recently been working with a client that is going through a significant amount of internal change. This has resulted in a major disruption of all their marketing. As I have navigated through this change, I have experienced anxiety and frustration. Part of this is coming from the natural tendency we all have to […]

As I look back, we have done a lot of work that I am proud of, but there are some clients and business relationships that stand out. It was a combination of things that made them special, but all of them share a common fate of becoming former clients. The hardest part is that none […]

Without a doubt, the last fifteen years have brought a whole ocean of change in how organizations market themselves. Websites are a perfect example; best practices in website development and strategy change every few years. Looking at a seven-years-old site is like going back to prehistoric times. The saying “what works today, will not work […]

I remember it quite vividly. An employee had a completely different idea of how our self-promotion should be executed. We discussed it and went back and forth. I suggested we sit on it and come back to the project in a couple of days. On the inside, I was frustrated.  “I own my own business, […]

As part of selling my previous agency, I signed a non-compete. With no income, three little kids, and one on the way, I needed a way to stay in touch with my network even if I could not work for them. During this time the U.S. government passed the CAN-SPAM Act (2003). Email marketing was a dirty […]

In my first year of business, I distinctly remember attending a speed networking event at the Wheaton Chamber of Commerce. If you have not been introduced to this form of torture (written with a wink), everyone goes around the table and delivers their sales pitch and passes out business cards. At this particular event there […]