Building a strategic brand awareness campaign for a local non-profit

Posted Posted in Results, Social Media

For Child Abuse Awareness Month, CASA of DuPage County wanted to think outside of the box. Spire2 developed a social media campaign that addressed strategic priorities while building awareness. The 2018 campaign not only delivered measurable results, it reached a very targeted group who care about kids the most — moms across DuPage County. Best […]

Detail shot of design of fee presentation on website

“A work of art” – high praise for a financial planning firm’s web design

Posted Posted in Marketing, Results, Websites

When designing, Timothy Financial’s 4th website, we wanted to present this long-term client’s fee structure in a dynamic fashion, clearly contrasting their unique position in the financial planning industry from a sea of firms using the traditional assets under management model. The need to present a clear value proposition Due to rapidly changing technology and […]

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Fix your email marketing: Why your monthly newsletter needs to die!

Posted Posted in Email Marketing, Marketing

When you see an invitation to join an organization’s monthly email, what is your response? If the word “groan” came blazing across your mind, then I would suggest it is time to make some changes to your email marketing program. Is the monthly newsletter idea dead? Nope, but calling it a monthly newsletter or putting those words […]