Building a strategic brand awareness campaign for a local non-profit

Posted on Posted in Results, Social Media

For Child Abuse Awareness Month, CASA of DuPage County wanted to think outside of the box. Spire2 developed a social media campaign that addressed strategic priorities while building awareness. The 2018 campaign not only delivered measurable results, it reached a very targeted group who care about kids the most — moms across DuPage County. Best of all, it paved the way to do a significantly better job reaching the county next year.

The result: 87% of DuPage County communities participated in the campaign and grew CASA of DuPage County’s email list by 25% in just one month.

animated gif of social media posts

So how did we do it?

Jeffery James
Jeffery James
Jeffery is the Creative Director and Principal of Spire2. He brings marketing expertise from a variety of industries. He excels at understanding clients' corporate objectives, translating them into brand positioning and executing marketing materials that exceed expectations.