Building a strategic brand awareness campaign for a local non-profit

Posted on Posted in Results, Social Media

For Child Abuse Awareness Month, CASA of DuPage County wanted to think outside of the box. Spire2 developed a social media campaign that addressed strategic priorities while building awareness. The 2018 campaign not only delivered measurable results, it reached a very targeted group who care about kids the most — moms across DuPage County. Best […]

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Why saying no might be the key to the long-term success for your social media program

Posted on Posted in Marketing, Social Media

“Why would I want to like a Facebook Page for a plumber?” my wife commented after hearing the plumber’s on-hold message. “Because someone told them that they should have a Facebook page,” was my reply. The reason that most organizations say “like us on Facebook” and provide no reason why is because they can’t answer […]