It is not enough to tell people what you do. Site visitors care about something much more important. Note: This case study highlights the importance of understanding what motivates people to act. After ten years Compumation recognized their website looked old, but they didn’t know where to begin. Since they were not making a strategic […]
Managing the many the credentials needed for a business website Managing the many logins and passwords necessary to participate on the internet can be downright painful. Unfortunately managing details for a business website is often a hot mess. Personnel changes, expired agency contracts, and the sheer volume of accounts to track often lead to lost […]
I have had three conversations in the last month with people who aren’t receiving any leads from their sites. The shocking thing is that two of them were okay with these results. I am in the midst of designing a website for a successful business who never received leads from their current site. Generating leads […]
One of my first clients in 2003 hired me to develop their website. Even though I had designed a few websites, this was the first time I actually built one. These were the days when sites were all custom-coded. Over the years Spire2 has built many websites, and I faced a time when I considered […]
When designing, Timothy Financial’s 4th website, we wanted to present this long-term client’s fee structure in a dynamic fashion, clearly contrasting their unique position in the financial planning industry from a sea of firms using the traditional assets under management model. The need to present a clear value proposition Due to rapidly changing technology and […]
It is still shocking to me that most nonprofits view their website as an informational tool. They describe the mission of the organization, how it was started, and a phone number to call in order to donate or volunteer. But if your website is set up like this, you’re hurting yourself and likely killing the opportunity […]
You need a new website, what are your options? It wasn’t too long ago that building a website required a huge investment of money and resources. Everything was custom built and once a site was live, everyone crossed their fingers and hoped for the best. Not the greatest approach. There are now many ways to approach web development […]
The baseline for an effective online marketing strategy has been raised. A site that builds trust is important and I don’t want underestimate how important it is, but now you need to do a bit more. A successful online strategy is one that attracts visitors to your website, engages them with content they want, and converts visitors into leads. So ask yourself […]
Google claims well over 60% of search engine market share. And although many of Google’s ranking factors are private, they have made some public. Not only have they publicized them but also built tools to test the quality of your website. The Tools There are two main tools Google has built: PageSpeed Insights Mobile-Friendly Test […]
A month ago I was working on a brand assessment for a large non-profit. In order to gain clarity and direction I made a list of all the websites I visited everyday. First, I wrote all the websites I visit every day. Then I wrote in one or two words what those sites are. Finally, […]
Rethinking direct mail in a digital age – super charge your next direct mail campaign
Success during a pandemic
It is not about you.
Case Study: Rethinking Print Strategy
Logins and passwords, credentials, oh my!
What would a 25% increase in business mean for you?
Should your website deliver leads?
Stop sending boring emails
What makes a successful direct mail appeal?
The hidden threat to the long-term health of your nonprofit
Stop sharing stats and start sharing impact
Case Study: Squeezing more value from video content
15. An exercise in gratitude
14. Great creative doesn’t happen by accident
13. The inner critic and business success
12. Success does not always lead to more work
11. Staying small is the new big
10. My biggest strength is also a weakness
9. The secret formula for marketing success
8. Good marketing doesn’t always work