When designing, Timothy Financial’s 4th website, we wanted to present this long-term client’s fee structure in a dynamic fashion, clearly contrasting their unique position in the financial planning industry from a sea of firms using the traditional assets under management model.
The need to present a clear value proposition
Due to rapidly changing technology and regulation, amid generational shifts, “there has probably never been a worse time than now to be unclear about your value proposition and how much it is worth.” In their report “The Future of Fees: Real Life Pricing Innovations in Wealth Management”, Matthew Jackson and Wei Ke, PhD of consulting firm Simon-Kutcher & Partners describe the problems with the current state of pricing financial planning services and highlight how Spire2’s presentation of Timothy Financial’s fees is so powerful.
Linking price to value
Simon-Kutcher & Partners describes Timothy Financial’s presentation of fees as a “work of art”.
“The fees of Timothy Financial are displayed with a boldness and clarity that not only contrasts starkly with the coy reticence of 99% of planning firms, but also takes advantage of a hugely important opportunity to link price to value.
In terms of pricing psychology this is a work of art. The different levels are essentially value stories – clusters of needs associated with different types of client…”
Read the excerpt here (pages 8-13).
Are you connecting your pricing structure to the unique value you offer? Let’s talk. (630) 923-5009 ext 700 or fill out our online form.
